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Landing Page Development Agency

Landing Page Development — A/B-ready, sub-1.5s, conversion-first.

High-converting landing pages for paid traffic — A/B-ready, sub-1.5s load, with analytics and experiment frameworks baked in. Built for paid acquisition teams that need conversion lift, not just pretty designs.

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  • Sub-1.5s LCP on mobile (CrUX measured)
  • A/B framework + analytics shipped on day one
  • Conversion-first design from senior CRO specialists
What is Landing Page Development?

Landing Page Development — explained without the jargon.

A landing page is a different discipline from a website. Its only job is conversion — every pixel, every word, every load millisecond is either contributing or distracting. Most agencies treat landing pages as scaled-down websites. We treat them as scaled-up conversion machines: load fast, structured for paid traffic intent, A/B framework ready from day one, analytics baked in so you can measure what actually moves CVR.

Why it matters

Three things most teams get wrong about landing page development.

01

Speed = CVR

Sub-1.5s LCP doubles mobile conversion vs 3s+. Most agency-built landing pages score 50-70 PageSpeed.

02

Landing page UX ≠ website UX

Different goal, different attention budget, different structure. Bringing a website framework to a landing page is wasted budget.

03

A/B from day one

If you can't test 2 variants on day one, you'll never optimise to your CVR ceiling. Most landing pages ship without this.

What's included

Everything we ship under Landing Page Development.

01

Conversion-first design

Senior CRO designers building for paid traffic intent — not generic "landing page" templates.

02

Sub-1.5s performance

Static rendering, inline-critical CSS, preconnected fonts, optimised images. Measured at 75p mobile.

03

A/B testing framework

Variants, traffic splits, statistical significance — built into the page architecture.

04

Analytics & event tracking

GA4, Mixpanel, Hotjar, Microsoft Clarity — pick your stack, we wire it up.

05

Form / lead capture

Optimised form UX, validation, country detection, partial-lead capture, CRM integration.

06

Iteration retainer

Monthly experimentation: 2-4 A/B tests per month with statistical reporting.

Our process

How we deliver landing page development.

A predictable 5-step engagement — no surprises, no scope creep, no theatre.

  1. 1

    Discovery

    Traffic source, audience, offer, conversion target.

    Days 1-3
  2. 2

    Copy + design

    Conversion copy first, then design system, then layout.

    Days 4-10
  3. 3

    Build

    Static or server-rendered, performance-first, A/B framework wired.

    Days 11-17
  4. 4

    Launch + measure

    Live, baseline CVR measured, GA4 events firing.

    Day 18
  5. 5

    Iterate

    Monthly A/B sprint to lift CVR by 15-40% over 6 months.

    Ongoing
Tools we use

Battle-tested stack.

Next.js Astro Cloudflare Pages Google Optimize successor VWO GA4 Hotjar Mixpanel
Industries we serve

Vertical expertise.

SaaS
D2C Ecommerce
Lead Gen / Services
Education / Courses
Subscription
Real Estate
FinTech
Coaching / Info Products
Landing Page Development · Case Study

SaaS paid funnel: CVR 2.1% → 5.8% in 4 months

A B2B SaaS was running $80K/mo into Google Ads landing pages that converted at 2.1%. We rebuilt the top 3 landing pages from scratch on Next.js, sub-1.5s LCP, with A/B framework baked in. Then ran 12 sequential A/B tests over 4 months (headline, hero proof, form length, CTA copy). Final CVR: 5.8%. CPL dropped 41% on same spend.

See all case studies
+176%
Conversion rate
1.2s
LCP mobile
-41%
CPL
12
A/B tests shipped
Why Hitman Digital

Four reasons clients choose us for landing page development.

CRO-first thinking

Senior CRO specialists involved from week one. Not designers who happen to know UX.

Performance discipline

Sub-1.5s LCP is a hard requirement. We measure CrUX 75p, not lab PageSpeed scores.

A/B from day one

Every landing page we ship has the A/B framework wired before launch. Test on day 1.

Conversion track record

Avg 60-180% CVR lift over 6 months of iteration on landing pages we build.

FAQ

Questions you were going to ask anyway.

How is this different from a website page?
A landing page has one conversion goal. A website page serves multiple goals (navigation, exploration, conversion). Structure, copy, layout and performance all differ. Landing pages are 2-3× more conversion-optimised when built correctly.
What's the typical CVR lift you target?
60-180% CVR lift over the first 6 months of post-launch iteration is typical. Highest we've seen: 320% over 12 months on a Shopify D2C funnel.
Do you build inside our website CMS?
Either. Sometimes the right call is a separate marketing subdomain or Cloudflare Pages deployment for max speed. Sometimes the team needs it in WordPress for editorial control. We adapt.
How long does a landing page take?
2-3 weeks from kickoff to launch for a single landing page. 4-6 weeks for a multi-page paid funnel with shared design system.
Do you handle ongoing A/B testing?
Yes — see our experimentation retainer ($2.5K-$6K/mo). 2-4 A/B tests per month, statistical reporting, learnings library. Most clients see ROI within 90 days.
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