Do you use AI to write content?
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We use AI for research, outlines and first-draft scaffolding — never as the final published copy. Every piece is rewritten, edited and fact-checked by a human subject-matter expert. Google's Helpful Content algorithm flags AI-generated content, and we don't risk it.
How many pieces per month?
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Depends on cluster complexity and writing depth. Typical retainers: 4-8 long-form pieces (2,000-4,000 words) or 8-12 shorter pieces (800-1,500 words). We recommend depth over volume.
What's the cost per piece?
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Long-form SEO content (2,500+ words) with full SEO optimisation, internal linking and 2 rounds of edit averages $650-$1,400 per piece depending on depth. Retainers offer better unit economics than per-piece pricing.
Can you optimise our existing content?
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Yes — and for sites with 50+ existing posts that's usually the highest-ROI play. We audit your library, identify the bottom 20% and top 10%, and refresh both groups quarterly.
Do you write for non-English markets?
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Yes — see our International SEO Services for the localised content programme. Native-language writers in 12+ languages.