How a 12-location dental group claimed 187 #1 rankings in 6 months
Where they were stuck.
12 clinics had been opened over a decade through a mix of acquisitions and new builds. The result: 60+ citation profiles across the web with inconsistent name, address and phone variations. Half the Google Business Profiles had 1.8-2.4★ ratings due to review neglect. Three of the clinics were suspended on GBP for reasons nobody had documented. Local pack visibility was almost zero in the most competitive cities.
What we did, step by step.
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01
Audit every GBP, identify duplicate listings, document suspension reasons, prioritise by clinic revenue contribution.
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02
Reinstate the 3 suspended GBPs through formal appeal documentation with photos, business licences and incorporation papers.
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03
Build 12 new location landing pages — each with unique copy, embedded reviews, local schema, and procedure-specific FAQs.
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04
Manually clean up 142 citation duplicates across 80+ directories, then add 40 new high-trust citations to replace any lost authority.
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05
Launch a post-appointment review request workflow (SMS + email, 24-72 hours post-visit) that respected Google's review policy.
What changed.
By month 6 the group owned the local pack in every city they served. Average GBP rating climbed from 2.6★ to 4.8★ as the review workflow generated 400+ new reviews. Phone calls from GBP grew 340% — directly tied to new patient acquisition. New patient bookings via organic + local search increased by 186%. The marketing team retired their PPC budget for the second half of the year.
We went from being invisible on Google Maps to owning every neighbourhood we operate in. The review work alone paid for the engagement twice over.
More wins, more receipts.
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