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WooCommerce Development Agency

WooCommerce Development — performant WP commerce at scale.

High-performance WooCommerce stacks — custom themes, payment gateways, B2B and B2C flows, and scaling for 100K+ SKU catalogues without falling over.

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  • Custom themes (not Storefront or pre-built)
  • B2B / wholesale / subscription flows
  • Scales to 100K+ SKUs with proper caching
What is WooCommerce Development?

WooCommerce Development — explained without the jargon.

WooCommerce powers 28% of all online stores — and most of them are slow. The platform itself is fast; the typical implementation isn't. Bloated themes, 60+ plugins, no caching strategy, wp_postmeta tables with 4M rows. We build WooCommerce stores the way it should be built: custom themes, minimal plugins, proper object caching, database optimisation that handles real scale.

Why it matters

Three things most teams get wrong about woocommerce development.

01

WooCommerce is right for many brands

For editorial-led brands, B2B with complex workflows, or any site already on WordPress, WooCommerce often beats Shopify on cost and customisation.

02

Performance is the bottleneck

WooCommerce can be fast — most stores just aren't built to be. Object caching, query optimisation, image pipeline matter.

03

B2B / subscription / wholesale fit

WooCommerce handles complex commerce models (B2B, subscriptions, wholesale, memberships) more flexibly than most SaaS platforms.

What's included

Everything we ship under WooCommerce Development.

01

Custom WooCommerce themes

Built from scratch, performance-first. No bloated parent themes.

02

B2B / wholesale flows

Tiered pricing, net terms, customer-specific catalogues, quote requests, ERP integration.

03

Subscription commerce

WooCommerce Subscriptions, MemberPress, custom subscription logic for retention-focused brands.

04

Performance & caching

Object cache (Redis), full-page cache (Cloudflare APO), database query optimisation.

05

Payment gateway integration

Stripe, PayPal, Authorize.Net, regional gateways. Card-on-file, recurring, split payments.

06

Inventory & ERP integration

Multi-warehouse, ShipStation, Quickbooks, NetSuite, custom ERP connectors.

Our process

How we deliver woocommerce development.

A predictable 5-step engagement — no surprises, no scope creep, no theatre.

  1. 1

    Discovery

    Commerce model, integration map, performance baseline.

    Week 1
  2. 2

    Architecture

    Theme architecture, plugin stack, caching strategy, database plan.

    Weeks 2-3
  3. 3

    Engineering

    2-week sprints, code on GitHub, demos every Friday.

    Weeks 3-10
  4. 4

    Performance tuning

    Caching layers, database optimisation, image pipeline, code review.

    Weeks 10-11
  5. 5

    Launch

    Migration, DNS cutover, performance verification, monitoring.

    Week 12
Tools we use

Battle-tested stack.

WooCommerce WordPress ACF Pro Redis Cloudflare APO ElasticSearch WP-CLI Composer
Industries we serve

Vertical expertise.

D2C Brands (WP-led)
B2B Wholesale
Subscription Boxes
Membership / Course Sites
Multi-Vendor Marketplaces
Print on Demand
Specialty Retail
Publishing + Commerce
WooCommerce Development · Case Study

B2B wholesale: 40K SKUs, 1,200 net-term accounts, +186% organic

A B2B distributor came to us with 40K SKUs on a 6-year-old WooCommerce setup running 80 plugins and scoring PageSpeed 22. We rebuilt the theme from scratch, rationalised the plugin stack to 18 essentials, set up Redis object cache, configured customer-specific pricing for 1,200 net-term accounts, and integrated their NetSuite ERP. Performance: 22 → 95. Organic revenue: +186% over 9 months.

See all case studies
40K
SKUs managed
1,200
B2B accounts
+186%
Organic revenue
95
PageSpeed
Why Hitman Digital

Four reasons clients choose us for woocommerce development.

Performance discipline

WooCommerce CAN be fast. We make it fast — caching, database, code, image pipeline.

B2B / wholesale depth

Net terms, tiered pricing, ERP integration — we've shipped 20+ B2B WooCommerce builds.

Custom over plugin

Where business logic doesn't fit a plugin, we write custom code. Better than 4 plugins fighting each other.

Long-term maintenance

WooCommerce evolves. Quarterly updates, security audits, performance reviews built into our retainers.

FAQ

Questions you were going to ask anyway.

WooCommerce or Shopify?
Shopify for fastest launch and lowest ops overhead. WooCommerce for editorial brands already on WordPress, B2B with complex workflows, custom subscription logic, or sites where SEO and content are primary growth channels.
Can WooCommerce handle 100K+ SKUs?
Yes — with the right architecture. Object cache, ElasticSearch for product queries, database optimisation. We've scaled WooCommerce to 200K+ SKUs without performance issues.
How do you handle B2B / wholesale?
Tiered pricing per customer group, net term invoicing, customer-specific catalogues, quote workflows, B2B portals. We build custom or use B2B for WooCommerce depending on needs.
Do you do WooCommerce migrations from Shopify / Magento?
Yes — and the reverse too. Migration projects typically take 6-12 weeks depending on catalogue size, customer data, integration complexity.
What about WooCommerce performance?
WooCommerce can hit 90+ PageSpeed with the right setup. Custom theme, Redis object cache, Cloudflare APO, image pipeline, query optimisation. The platform isn't slow — most implementations are.
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