D2C brand: digital PR campaign earned 86 high-DA links in 14 weeks
A D2C beauty brand needed authority signals to compete in a SERP dominated by Sephora and Ulta. We commissioned an original consumer survey (n=1,200), produced a data-led narrative, and pitched it to 280 journalists across beauty, women's lifestyle and trade publications. The campaign earned 86 links across 14 weeks, including 12 Tier-1 placements (Vogue, Allure, Cosmopolitan equivalents). DR jumped from 38 to 54.
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